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Top brands for teens globally: may the most relevant win

I was reading an interesting (or is it expected?) press release on a study that has surveyed and identified the “Top Brands for Teens Globally” (TRU Global Teen Study)…to no surprise all the world’s...

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Nestea takes Nes-step Online

Coca-Cola’s Nestea is the latest brand to launch online-only branded content. As noted in a recent Brandweek article, “[CTRL], which launches on sites such as NBC.com, USANetwork.com, Hulu.com this...

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